A Call for Generalists
May 20, 2009 | Author: Tim Williams
While Ignition is known to be a strong advocate for specialization, there is nonetheless an important role for individuals inside the agency who are generalists – even inside specialist agencies.
While the exploding media universe calls for very specific skill sets when it comes to execution, knowing whether or not to recommend a specific channel in the first place is the job of a generalist; someone who knows enough about all of the options and possibilities to recommend the right one.
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