"Tim Williams has an exceptional ability to uncover an agency’s strengths and turn them into business opportunities."

Alan Bonine, General Manager, VitroRobertson

"I went to Tim’s seminar yesterday and found it really useful and enlightening. Tim packed a ton of ideas and information into this and still managed to make it digestible and useful. It was a great presentation."

Via Twitter

"Tim Williams has evolved his knowledge of and passion for relevant and distinctive positioning to a new level. Every business manager who has responsibility for strategic planning or new business will benefit from Tim’s thorough exploration of positioning professional service brands."

Tom Finneran, Executive Vice President, American Association of Advertising Agencies

"Loved Agency 2.5, as did everyone I know who attended. Fantastic work, thank you!"

Via Twitter

"Positioning for Professionals probes dimensions of differentiation that will make you think twice – what may seem natural to do in creating a strong position for your brand, may actually work against it. The book will help you think differently – and be more effective by going against your instincts."

Scott Morgan, President, Brunner

"If you’re in the business of innovation, this book can help you create your own success instead of trying to copy the success of others. “Positioning for Professionals” is the best book on positioning since Trout and Ries’ Positioning: The Battle for Your Mind – and that was written 40 years ago!"

Joe Phelps, CEO, The Phelps Group

"I attended your seminar a few months ago and just wanted to let you know how inspiring I found it to be. And I mean literally inspiring. Listening to you inspired an idea that, after months of blood, sweat and integrated teamwork, became a reality and has gotten a huge response. So, thanks again."

Chris Corley, Group Creative Director, Bernstein-Rein

"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."

Tom Simons, CEO, Partners+Simons

"The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. "

Bruce Philip, Author of The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

"An outstanding discussion on how to specifically re-engineer your agency to meet a quickly changing world."

Phil Bressler, Muller Bressler Brown