"Tim Williams has evolved his knowledge of and passion for relevant and distinctive positioning to a new level. Every business manager who has responsibility for strategic planning or new business will benefit from Tim’s thorough exploration of positioning professional service brands."

Tom Finneran, Executive Vice President, American Association of Advertising Agencies

"I was energized by the Agency 2.5 seminar. Nice work!"

Via Twitter

"Tim Williams helped us see what we could become and worked hand-in-hand with our team to help reinvent key parts of our agency. We set a goal to become a top 100 agency, and we got there."

Mary Ann Mele, Partner, R&R Partners

"The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. "

Bruce Philip, Author of The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

"Our work with Ignition has been different from other consultancies. Most of the work we have done together has stuck, has become part of our culture, and is being practiced regularly. There are a couple of reasons why that's true. First, what you say makes an enormous amount of sense. Second, the way you say it has immense credibility."

Joe Norris, Former President, Sullivan Higdon & Sink

"Loved Agency 2.5, as did everyone I know who attended. Fantastic work, thank you!"

Via Twitter

"Tim Williams really provided a turning point for our agency. His insight on our business plus the ability to grasp our niches in the advertising world really provided motivation and an urge to action for all of our people."

Steve Barr, Partner, Osborn & Barr

"Easily the most valuable conference we've ever attended. We are full of excitement about reforming our agency. This was definitely a seminar about a big idea, and the differentiator we've been seeking so passionately all these years. Thanks for opening our eyes..."

Doug Smith, Chief Executive Officer, Ervin & Smith

"Tim Williams has an exceptional ability to uncover an agency’s strengths and turn them into business opportunities."

Alan Bonine, General Manager, VitroRobertson

"Tim’s presentation was the most highly rated session at our workshop at the AAAA Management Conference. He wowed an audience of agency CEOs who often feel they’ve heard it all before."

Tom Phelan, Vice President, American Association of Advertising Agencies