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Propulsion: Exploring the "next practices" of successful marketing communication firms

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How a sense of purpose creates a sense of freedom

December 17, 2009 | Author: Tim Williams

Because most agency leaders want to create an environment in which ideas can flourish, they go out of their way to grant as much freedom to their staff as possible. Most of the time this takes the form of a relaxed workplace, a relaxed dress code, and relaxed personnel policies.

But a laid-back environment, by itself, isn't a very powerful catalyst for creativity. Otherwise, every stress-free work environment would be a hotbed of innovation.

Putting energy into the right things

Sociologists have shown that the best way to create a sense of freedom in your people is...

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Why agencies are skirting on the edge of “perfect competition”

December 2, 2009 | Author: Tim Williams

In a recent "Recession Survey" from the Association of National Advertisers (ANA), 71% of client respondents are challenging agencies to reduce internal expenses and/or identify cost reductions. 56% are planning to reduce agency compensation (compared with 32% a year ago).

My friend Tom Finneran, Executive Vice President of the American Association of Advertising Agencies, says AAAA members are under tremendous pressure from clients on compensation. Current client tactics include:

  • RFP's that focus extensively on price.
  • Procurement inviting more...

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