Why “keeping your options open” is an ineffective way to attract new clients
February 18, 2010 | Author: Tim Williams
Without sacrifice, your agency has no strategy.
As a agency brand, would you rather be moderately appealing to a large group of prospects, or intensely appealing to a select group of prospects? Most agency professionals would say the latter. But most often, their business strategy centers on the former.
In life and in business, our natural...
Exceptional client service is key to agency success, but the truth is that most agencies deliver it. That's one of the reasons our business is called "professional services." Your firm undoubtedly ranks high in "high touch." But are you fully leveraging technology to help improve the operations...
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