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Propulsion: Exploring the "next practices" of successful marketing communication firms

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How to make a good idea worth more than a bad idea

March 31, 2010 | Author: Tim Williams

Under the flawed hourly-rate system good and bad ideas cost exactly the same. Here's how to change that.

Some of the biggest stars take the biggest risks when it comes to compensation by taking a percent of the box office. A good film makes more than a bad film, and the leading actors get paid accordingly.

InspectingIn the world of professional photography, a good photograph earns more than a bad...

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Three basic ways to price based on value instead of hours

March 13, 2010 | Author: Tim Williams

Value-based compensation can take many forms, from simple to sophisticated.

Are you ready to get some experience with value-based compensation? The first step, of course, is to be clear about what you're really selling: the value you create, not the hours you work. A value-based approach to pricing can take an almost endless variety of forms, but to get started here are...

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Top 10 questions agencies should ask when pricing an assignment

March 8, 2010 | Author: Tim Williams

The most important things to consider before establishing a compensation agreement.

The key to improving your firm's profits is to improve its pricing. Nothing can improve your bottom line more than improving the price you get for your services.

Says the author of Priceless, a new book that explores the power of pricing,

"Because profit margins are small to begin with,...

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