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Propulsion: Exploring the "next practices" of successful marketing communication firms

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Does your agency have a brand story?

April 28, 2010 | Author: Tim Williams

Agencies are expert at discovering and telling brand stories on behalf of their clients. But the most important brand story you should be articulating is the one about your own firm.

Chatterwell StoriesAt the heart of every notable brand is a compelling brand story. This is the tale of how your firm got started, what its creators were trying to accomplish, and the difference you are trying to make in the world.

As with all good stories, brand stories have central characters and a central...

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