Want to hear from us? Sign up for our newsletter.

Propulsion: Exploring the "next practices" of successful marketing communication firms

Print

The Wrong Paradigm Produces the Wrong Practices

July 16, 2010 | Author: Tim Williams

Despite some recent reports about the small percentage of marketers who currently have a value-based compensation arrangement with their agencies, the move to a value-based approach will very soon become an imperative for agencies rather than an option. Paradigms always take time to shift (germ...

Read More

Print

The Pivotal Role of Account Planners in Agency Compensation

July 7, 2010 | Author: Tim Williams

Agency strategic planners are key to outcome-based compensation agreements.

As I've written about many times before, the advertising business stands at the edge of an opportunity to realign the interests of agencies with the interests of marketers by fundamentally redefining the agency-client financial relationship. By moving from a time-based approach to a value-based...

Read More

Questions or feedback? Contact us.

Copyright © 2011 Ignition Consulting Group, Inc. Terms of Service