"Professional services firms tend to talk about generic features. They also make the mistake of confusing a company mission with a positioning statement. Williams has done a great job of outlining the common pitfalls of positioning professional services firms while offering invaluable advice on how to avoid repeating them."

Beau Fraser, CEO of The Gate Worldwide

"A sharp look at the cratering landscape agencies face today. Tim’s presentation is an idea-generating carousel of strategies agencies need to succeed."

Jim Cronin, BCA Marketing Communications

"Ignition presents a “no holds barred” look at the future of the advertising agency business. Tim not only provokes thought but offers actionable ideas about how agencies can adapt in our rapidly changing environment – remaining relevant and valuable to clients, and ultimately securing our own future."

Sue Butler, Butler/Till

"The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. "

Bruce Philip, Author of The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

"I attended your seminar a few months ago and just wanted to let you know how inspiring I found it to be. And I mean literally inspiring. Listening to you inspired an idea that, after months of blood, sweat and integrated teamwork, became a reality and has gotten a huge response. So, thanks again."

Chris Corley, Group Creative Director, Bernstein-Rein

"I found this to be a highly insightful and engaging presentation that validates some of the moves we are making as an agency and may serve as a wake-up call to those who haven’t begun the process."

Via Twitter

"Tim Williams helped us see what we could become and worked hand-in-hand with our team to help reinvent key parts of our agency. We set a goal to become a top 100 agency, and we got there."

Mary Ann Mele, Partner, R&R Partners

"Tim Williams really provided a turning point for our agency. His insight on our business plus the ability to grasp our niches in the advertising world really provided motivation and an urge to action for all of our people."

Steve Barr, Partner, Osborn & Barr

"This seminar was fantastic. It crystallized so much of what I’ve been thinking recently, and gave real direction to this feeling I’ve had lately that I want to completely reinvent our agency."

Elizabeth Cogswell Baskin, CEO, Tribe

"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."

Tom Simons, CEO, Partners+Simons