September 30, 2010 | Author: Tim Williams
Statistically speaking, the concept of “average” means that you fall right in the middle of the bell curve. No company wants to be thought of as just average, yet that is precisely where their undifferentiated business strategy places them—in the center of the curve. The most interesting and...
September 28, 2010 | Author: Tim Williams
There are two kinds of agencies: the Defenders and the Builders.
The Defenders are the ones that are hunkering down, “taking care of business,” “getting the work done,” and “paying the bills.” They can’t be bothered by changes in business strategy because “now’s just not the time – don’t...
September 22, 2010 | Author: Tim Williams
To understand what’s happened to the perception of agency value, look no further than the invasive involvement of procurement in the agency selection process. Rest assured that procurement does not hire a company’s management consulting firm. How did this happen to agencies?
September 17, 2010 | Author: Tim Williams
Although most organizations don’t like to admit it, the way most business models are hatched is by copying the “success” of another organization. By definition, copying means you’ll never really be innovating, just following. And by the time you finally do successfully copy the features of...
September 13, 2010 | Author: Tim Williams
Whenever “full service” appears as the main promise a company makes, you can assume that it has been either unable or unwilling to actually name what it stands for.
One of the things that leads brands to look and sound alike is the tendency to define the brand’s value proposition solely in terms of product or service attributes. Believing that the more attributes a brand can claim, the more valuable it will be to the customer, brands continue to add more...
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