October 19, 2010 | Author: Tim Williams
Companies of all stripes make the mistake of assuming that narrow is the same thing as small; that if you’re focused in one area, you somehow limit your growth potential.
While seemingly logical, this is simply not true. Of the top 25 advertising agencies in America, more than half are...
October 13, 2010 | Author: Tim Williams
Most smart agencies have learned that it’s no longer possible to develop effective marketing programs in the same old linear way. No longer is the agency’s job done when you “traffic the work.” What ensures marketing success today is constant monitoring, analysis, and optimization. We’re...