Propulsion: Exploring the "next practices" of successful marketing communication firms

Agencies as Curators, Not Just Creators

November 29, 2010 | Author: Tim Williams

It’s time for agencies to understand their new role not just as local staff managers, but as worldwide talent managers.

In the pre-Internet economy, talent and resources clustered around companies that hired and cultivated people who provided a particular class of services.  Professional...

Read More

Stop Worrying About How Efficient You Are; Effectiveness is the Only Thing that Matters

November 16, 2010 | Author: Tim Williams

Two advertising professionals, Ken Starling and Julie Brighton, both worked 2,000 hours last year.  Of those 2,000 hours, Ken billed 1,765 to client project work.  Julie’s billable hours were 1,326.  Which of these two executives was most productive?

The correct answer, of course, is that it’s...

Read More

4 Reasons for Agencies to be Optimistic

November 2, 2010 | Author: Tim Williams

While there are plenty of reasons for agencies to be concerned right now, there are just as many reasons to be optimistic about where the future is taking us (This of course applies only to the firms who are taking transformation seriously.  If you’re stuck in the old model you actually should be...

Read More

Questions or feedback? Contact us.

Copyright © 2011 Ignition Consulting Group, Inc. Terms of Service