Time to kill the digital department

December 13, 2011 | Author: Tim Williams

Is there really an agency leader alive who doesn’t know that it’s time to disband the idea of a “digital department?” 

Back in the days of Mad Men, agencies had a “television department,” because TV was a new technology that the print/outdoor/radio-centric agency executive of the 1950’s...

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Why most “full service” agencies are actually now specialist agencies

December 5, 2011 | Author: Tim Williams

95% of agency websites prominently feature the words “full service” somewhere in the first few sentences. (No wonder clients have a difficult time differentiating between agencies if everyone claims the exact same business model.) But in reality, very few agencies really do serve clients in a “full-service” way. Here’s why.

According to research from the Association of National Advertisers (ANA), Fortune 500 companies have an average of 17 agency relationships.  Not a single one of them have an actual “Agency of Record.”  They may have what they consider to be a “lead creative agency,” but that’s hardly the same...

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