December 13, 2011 | Author: Tim Williams
Is there really an agency leader alive who doesn’t know that it’s time to disband the idea of a “digital department?”
Back in the days of Mad Men, agencies had a “television department,” because TV was a new technology that the print/outdoor/radio-centric agency executive of the 1950’s...
December 5, 2011 | Author: Tim Williams
95% of agency websites prominently feature the words “full service” somewhere in the first few sentences. (No wonder clients have a difficult time differentiating between agencies if everyone claims the exact same business model.) But in reality, very few agencies really do serve clients in a “full-service” way. Here’s why.
According to research from the Association of National Advertisers (ANA), Fortune 500 companies have an average of 17 agency relationships. Not a single one of them have an actual “Agency of Record.” They may have what they consider to be a “lead creative agency,” but that’s hardly the same...