January 31, 2012 | Author: Tim Williams
When it comes to your agency’s business strategy (positioning), the best place to start is to make sure you’ve struck the right balance between authenticity
An agency positioning that’s too authentic is too backward-looking, too focused on where the business was instead of...
January 16, 2012 | Author: Tim Williams
As a professional services firm, the ultimate business strategy is to not just be a category leader, but to create a new category; to be a category of one. The most powerful positionings create a new market, in which you are the leading – and only – provider.
Of course this isn’t easy. ...
January 4, 2012 | Author: Tim Williams
In groups of agency professionals around the world I have often asked the question, “What do clients really buy from your agency?” Their answers usually include things like “Solutions to marketing problems,” “Insights and innovation,” “Expertise,” and “Successful marketplace outcomes.” Not a...
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