Propulsion: Exploring the "next practices" of successful marketing communication firms
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Propulsion Blog
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Recent Posts
- Why your agency positioning strategy should not be based on facts »
- Be a market maker, not a follower »
- A New Year’s resolution for agencies: Start billing for what you really sell »
- Time to kill the digital department »
- Why most “full service” agencies are actually now specialist agencies »
Recent Comments
Notable Blogs
- Advertising Lab
- Agency Record
- BBH Labs
- Brand Architect (Patrick Collins)
- Brand New (Gareth Kay)
- Brand Noise (Tim Stock)
- Chris Brogan
- Consumer Generated Media (Pete Blackshaw)
- Conversation Agent (Valeria Maltoni)
- Creativity Unbound (Edward Boches)
- Diffusion (Stephen Byrne)
- Digital Mind Change (Greg Wilson)
- Experience Curve (Karl Long)
- Future Lab
- I, A, Bee (Randall Rothenberg)
- Interactive Marketing Trends (Giles Rhys Jones)
- New Business Intel (Todd Knutson)
- Only Dead Fish (Neil Perkin)
- Paul Isakson
- Relatively Digital (Lex Bradshaw-Zanger)
- Simon Mainwaring
- The Long Tail (Chris Anderson)
- The Steve Rubel Stream
- VeraSage Institute
"Thank you for being the catalyst for what was certainly one of the most interesting and agency strategy sessions I have ever attended."
Orson Munn, CEO, Munn Rabot
"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."
Tom Simons, CEO, Partners+Simons
"To say that Ignition’s seminar re-energized me is an understatement. I have been raving about the change in approach you preached with our staff here and they have been eager to look into how we can incorporate this approach in our work with clients."
Antonio Garza, Anderson Marketing Group
"The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. "
Bruce Philip, Author of The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
"A couple of weeks ago, I made the decision to attend an all day conference…hearing about the best practices of agencies in the U.S., including operational, creative, account and business growth related issues. Phenomenal…"
G. Robert Bishop, writing in The Marketing Recruiter
"Tim Williams helped us see what we could become and worked hand-in-hand with our team to help reinvent key parts of our agency. We set a goal to become a top 100 agency, and we got there."
Mary Ann Mele, Partner, R&R Partners
"Tim Williams brings smart and creative thinking to the challenges of organizing a dynamic agency during these fast-changing times. His wisdom has made us stronger. And his thoughtful personal style makes working with him thoroughly enjoyable."
David Rawle, Chairman, RawleMurdy
"A sharp look at the cratering landscape agencies face today. Tim’s presentation is an idea-generating carousel of strategies agencies need to succeed."
Jim Cronin, BCA Marketing Communications
"Working with Ignition, I feel we have come 10 years in one. The entire staff is much more engaged in their jobs because they have clear definition of who are and what we stand for. Differentiating the agency has allowed us to deliver more value-added service priced at more of a premium."
David Littlefield, CEO, Littefield
"An outstanding discussion on how to specifically re-engineer your agency to meet a quickly changing world."
Phil Bressler, Muller Bressler Brown
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