Propulsion: Exploring the "next practices" of successful marketing communication firms
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Recent Posts
- Why the Best Agency Growth Strategy is to Decide What Not to Do »
- Why Agency Bigness Doesn’t Lead to Greatness »
- Great Moderates In History? »
- The Wrong Paradigm Produces the Wrong Practices »
- The Pivotal Role of Account Planners in Agency Compensation »
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"I found this to be a highly insightful and engaging presentation that validates some of the moves we are making as an agency and may serve as a wake-up call to those who haven’t begun the process."
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"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."
Tom Simons, CEO, Partners+Simons
"The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. "
Bruce Philip, Author of The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
"Easily the most valuable conference we've ever attended. We are full of excitement about reforming our agency. This was definitely a seminar about a big idea, and the differentiator we've been seeking so passionately all these years. Thanks for opening our eyes..."
Doug Smith, Chief Executive Officer, Ervin & Smith
"I was energized by the Agency 2.5 seminar. Nice work!"
Via Twitter
"Ignition’s seminars are a tremendous forum by which to debate and discuss the future of agencies. "
Kent Stores, Callahan Creek
"I have attended a lot of seminars, and this was by far the best. Forward thinking, current, and very relevant."
Kelly Konz, Performance Marketing
"Tim Williams really provided a turning point for our agency. His insight on our business plus the ability to grasp our niches in the advertising world really provided motivation and an urge to action for all of our people."
Steve Barr, Partner, Osborn & Barr
"Our work with Ignition has been different from other consultancies. Most of the work we have done together has stuck, has become part of our culture, and is being practiced regularly. There are a couple of reasons why that's true. First, what you say makes an enormous amount of sense. Second, the way you say it has immense credibility."
Joe Norris, Former President, Sullivan Higdon & Sink
"This seminar was fantastic. It crystallized so much of what I’ve been thinking recently, and gave real direction to this feeling I’ve had lately that I want to completely reinvent our agency."
Elizabeth Cogswell Baskin, CEO, Tribe
Of Interest
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