Comments on: Is your agency risking enough? http://www.ignitiongroup.com/propulsion/is-your-agency-risking-enough/ Exploring the "next-practices" of successful marketing communication firms Sat, 24 Jul 2010 01:07:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Brad Farris http://www.ignitiongroup.com/propulsion/is-your-agency-risking-enough/comment-page-1/#comment-21 Brad Farris Wed, 07 Oct 2009 21:03:05 +0000 http://www.ignitiongroup.com/propulsion/?p=260#comment-21 Love these thoughts, especially #15 & #12. I see so many agencies who are selling time, and worse yet, selling hours against a hard cap. That's heads I win, tails you lose! If you are the expert at this, you should be able to establish a value for what you do. How many marketing agencies will fight with a client to convince them to take positioning that is unique and ownable, but haven't done the same for themselves? It's endemic. Love these thoughts, especially #15 & #12.

I see so many agencies who are selling time, and worse yet, selling hours against a hard cap. That’s heads I win, tails you lose! If you are the expert at this, you should be able to establish a value for what you do.

How many marketing agencies will fight with a client to convince them to take positioning that is unique and ownable, but haven’t done the same for themselves? It’s endemic.

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