Comments on: Positioning your agency isn’t logical

By: Tim Williams

Tim Williams — Mon, 01 Feb 2010 19:49:52 +0000

Thanks for the comments on this post. To David Burn’s question my answer is yes; a strong value proposition is born from carefully defining your core offerings, and the narrower the better (another illogical concept).

By: David Burn

David Burn — Mon, 01 Feb 2010 06:01:26 +0000

I like this post, but I’m a little confused. Isn’t the act of “defining a differentiating value proposition for your firm” typically a move to narrow in on the firm’s core offering(s)?

By: Steve Speier

Steve Speier — Tue, 19 Jan 2010 14:30:11 +0000

Tim,
We learned the lesson of many divisions without proper focus thanks to you. Your illogical logic works for us.

By: Cullen O'Brien

Cullen O'Brien — Thu, 14 Jan 2010 20:23:12 +0000

Tim, I love your case for the illogical! Very relevant to what we’re discussing right now at Fullhouse, as we lock in 2010 plans. My very best to you…

By: Chris Kovac

Chris Kovac — Thu, 14 Jan 2010 15:51:11 +0000

Tim:

I found your post on the agency model very interesting and thought provoking. For me, it has been interesting to watch the agency model evolve over the last 15 years. In discussions with some peers, we are finding a lot of the “old rules” are not relevant in the evolving business environment. It will be interesting to see which agencies adapt and which go the way of Pets.com.

Always enjoy your posts.

@chriskovac