Propulsion: Exploring the "next practices" of successful marketing communication firms
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Propulsion Blog
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Recent Posts
- Why your agency positioning strategy should not be based on facts »
- Be a market maker, not a follower »
- A New Year’s resolution for agencies: Start billing for what you really sell »
- Time to kill the digital department »
- Why most “full service” agencies are actually now specialist agencies »
Recent Comments
Notable Blogs
- Advertising Lab
- Agency Record
- BBH Labs
- Brand Architect (Patrick Collins)
- Brand New (Gareth Kay)
- Brand Noise (Tim Stock)
- Chris Brogan
- Consumer Generated Media (Pete Blackshaw)
- Conversation Agent (Valeria Maltoni)
- Creativity Unbound (Edward Boches)
- Diffusion (Stephen Byrne)
- Digital Mind Change (Greg Wilson)
- Experience Curve (Karl Long)
- Future Lab
- I, A, Bee (Randall Rothenberg)
- Interactive Marketing Trends (Giles Rhys Jones)
- New Business Intel (Todd Knutson)
- Only Dead Fish (Neil Perkin)
- Paul Isakson
- Relatively Digital (Lex Bradshaw-Zanger)
- Simon Mainwaring
- The Long Tail (Chris Anderson)
- The Steve Rubel Stream
- VeraSage Institute
"If you’re in the business of innovation, this book can help you create your own success instead of trying to copy the success of others. “Positioning for Professionals” is the best book on positioning since Trout and Ries’ Positioning: The Battle for Your Mind – and that was written 40 years ago!"
Joe Phelps, CEO, The Phelps Group
"A sharp look at the cratering landscape agencies face today. Tim’s presentation is an idea-generating carousel of strategies agencies need to succeed."
Jim Cronin, BCA Marketing Communications
"I went to Tim’s seminar yesterday and found it really useful and enlightening. Tim packed a ton of ideas and information into this and still managed to make it digestible and useful. It was a great presentation."
Via Twitter
"I’ve been to my fair share of seminars. Yours, I’d have to say, was one of the best I’ve been to. I found myself relating to many of the scenarios you presented, and perhaps more importantly, aspiring to put into place many of the implications you outlined. It was a truly fascinating seminar..."
Nancy Bistritz, Director of Marketing, Nurun
"Tim Williams helped us see what we could become and worked hand-in-hand with our team to help reinvent key parts of our agency. We set a goal to become a top 100 agency, and we got there."
Mary Ann Mele, Partner, R&R Partners
"When it comes to knowing how to create an environment in which people can do their best work, Tim Williams knows the right principles. He can show marketing professionals how to get golden eggs without killing the goose."
Stephen R. Covey, Author of "The 7 Habits of Highly Effective People
"Tim’s presentation was the most highly rated session at our workshop at the AAAA Management Conference. He wowed an audience of agency CEOs who often feel they’ve heard it all before."
Tom Phelan, Vice President, American Association of Advertising Agencies
"The best time I’ve spent for work for a while. Tremendously helpful, encouraging, reassuring and inspiring!"
Via Twitter
"Working with Ignition, I feel we have come 10 years in one. The entire staff is much more engaged in their jobs because they have clear definition of who are and what we stand for. Differentiating the agency has allowed us to deliver more value-added service priced at more of a premium."
David Littlefield, CEO, Littefield
"Professional services firms tend to talk about generic features. They also make the mistake of confusing a company mission with a positioning statement. Williams has done a great job of outlining the common pitfalls of positioning professional services firms while offering invaluable advice on how to avoid repeating them."
Beau Fraser, CEO of The Gate Worldwide
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