"Our work with Ignition has been different from other consultancies. Most of the work we have done together has stuck, has become part of our culture, and is being practiced regularly. There are a couple of reasons why that's true. First, what you say makes an enormous amount of sense. Second, the way you say it has immense credibility."

Joe Norris, Former President, Sullivan Higdon & Sink

"Tim Williams has an exceptional ability to uncover an agency’s strengths and turn them into business opportunities."

Alan Bonine, General Manager, VitroRobertson

"Professional services firms tend to talk about generic features. They also make the mistake of confusing a company mission with a positioning statement. Williams has done a great job of outlining the common pitfalls of positioning professional services firms while offering invaluable advice on how to avoid repeating them."

Beau Fraser, CEO of The Gate Worldwide

"The best time I’ve spent for work for a while. Tremendously helpful, encouraging, reassuring and inspiring!"

Via Twitter

"A couple of weeks ago, I made the decision to attend an all day conference…hearing about the best practices of agencies in the U.S., including operational, creative, account and business growth related issues. Phenomenal…"

G. Robert Bishop, writing in The Marketing Recruiter

"Positioning for Professionals probes dimensions of differentiation that will make you think twice – what may seem natural to do in creating a strong position for your brand, may actually work against it. The book will help you think differently – and be more effective by going against your instincts."

Scott Morgan, President, Brunner

"Ignition presents a “no holds barred” look at the future of the advertising agency business. Tim not only provokes thought but offers actionable ideas about how agencies can adapt in our rapidly changing environment – remaining relevant and valuable to clients, and ultimately securing our own future."

Sue Butler, Butler/Till

"You were the top-rated session at our recent conference. Thanks for your thought-leadership and your very significant contribution to the conference."

Bill Duggan, Executive V.P., Association of National Advertisers

"Ignition’s seminars are a tremendous forum by which to debate and discuss the future of agencies. "

Kent Stores, Callahan Creek

"A sharp look at the cratering landscape agencies face today. Tim’s presentation is an idea-generating carousel of strategies agencies need to succeed."

Jim Cronin, BCA Marketing Communications