Designing the agency of the future
August 15, 2007 | Author: Tim Williams
Here's your assignment: get your management team together to design the agency of the future. It's not an easy undertaking. But asking these 20 key questions should help lead you to the right answers:
1. Beyond advertising, have we defined what business we're really in?
2. What is the ultimate value that we need to deliver to become more relevant to our clients?
3. How can we address client perceptions that the traditional account executive role has lost its value?
4. What do we need to...
