November 19, 2013 | Author: Tim Williams
During the past 15 years or so, there has been a pricing revolution in business. Most large successful companies are staffed with professional pricers – people who make their living by determining the value, and therefore the price, of their company’s products and services.
Here’s the way...
November 11, 2013 | Author: Tim Williams
When creating an investment portfolio, no reasonable person would put all their money in just gold, just Certificates of Deposit, or just stocks (especially in today’s economic climate). In a marketing communications firm, your client compensation agreements are your most important financial...
September 9, 2013 | Author: Tim Williams
The year is 1537. You’re a physician for King Henry VIII and you’re attending an annual conference of royal physicians in Florence, Italy. The theme of the conference? No surprise to those attending, the entire conference is devoted to the leading medical practice of the day: bloodletting. ...
June 27, 2013 | Author: Tim Williams
Imagine three agencies presenting to a prospective client. The client has provided all three agencies with a list of guidelines for the presentation, which includes explicit instructions to outline the agency’s proposed compensation approach, including hourly rates, expected hours, and...
June 10, 2013 | Author: Tim Williams
Why is there so much rework on a lot of agency projects? Because most agencies are so submerged with “rush” work (now the rule instead of the exception) that most assignments are initiated with incomplete information, no brief, no briefing – only a job number and a due date. It’s little...
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