February 18, 2011 | Author: Tim Williams
In pondering the question “How can we improve our margins?” it’s useful for advertising agencies to consider their place on the value chain. Based on the illustration below, where would you say your firm plays the primary role on behalf of your client?
Most agencies would say that they play...
December 14, 2010 | Author: Tim Williams
On March 26 of this year, nearly a century after Albert Einstein developed his famed theory of relativity, an international team of astronomers used data collected from the Hubble Space Telescope to confirm the genius's theory. The theory predicts that space and time are a geometric structure...
July 7, 2010 | Author: Tim Williams
As I've written about many times before, the advertising business stands at the edge of an opportunity to realign the interests of agencies with the interests of marketers by fundamentally redefining the agency-client financial relationship. By moving from a time-based approach to a value-based...
June 16, 2010 | Author: Tim Williams
You can read the following comments from real people in real agencies and draw your own conclusions about the tyranny of billable time.
"Agency management gives mixed messages about what the agency values. We promise projects to clients with the lowest possible amount of hours, then are told...
June 8, 2010 | Author: Tim Williams
It's important to understand that there are many different forms of value-based compensation. Today I read a piece by Rance Crain in Advertising Age, "Why Agencies — and the Media — Are Reluctant to Bet It All on Value-Compensation Systems," which perpetuates the mistaken notion that value-based...
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