August 30, 2011 | Author: Tim Williams
In my recent book, Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, I make some fairly big assumptions about the advertising business with which I’ve been so closely associated. By referring to advertising people as “professionals” and...
August 4, 2011 | Author: Tim Williams
Some industry observers find it incredulous that in an age of sophisticated software and cloud-based computing a majority of agencies still rely on archaic systems to communicate and collaborate. Paper job jackets? Really? The most advanced use of technology many firms use to get their work...
July 14, 2011 | Author: Tim Williams
Looking at agencies from the outside, a lot of business people presuppose that agencies must be hothouses of internal collaboration. Most of the time they’re not.
The supposed reasons are often “We just don’t have time to collaborate,” or “The people in the agency just don’t get along that...
May 17, 2011 | Author: Tim Williams
Describing a series of business trends in one particular industry, The Economist made some insightful observations in its May 7, 2011 issue. How would you fill in these blanks?
"Clients became keener to query their bills – and to demand alternatives to the convention of charging by the...
March 29, 2011 | Author: Tim Williams
In a capitalist society, shouldn’t agencies be focused their competition? My answer is no. Focusing on your competition will only make you more like them instead of different.
An acquaintance of mine who runs a very large accounting firm said in a recent email:
“We've allowed...
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