March 24, 2011 | Author: Tim Williams
Britain’s IPA (Institute of Practitioners of Advertising) commissioned a study called “The Future of Advertising and Agencies – a 10-Year Perspective.” The study was conducted by “The Future Foundation,” and the findings provide useful guideposts for agencies who are engaged in retooling their...
November 16, 2010 | Author: Tim Williams
Two advertising professionals, Ken Starling and Julie Brighton, both worked 2,000 hours last year. Of those 2,000 hours, Ken billed 1,765 to client project work. Julie’s billable hours were 1,326. Which of these two executives was most productive?
The correct answer, of course, is that it’s...
October 19, 2010 | Author: Tim Williams
Companies of all stripes make the mistake of assuming that narrow is the same thing as small; that if you’re focused in one area, you somehow limit your growth potential.
While seemingly logical, this is simply not true. Of the top 25 advertising agencies in America, more than half are...
September 28, 2010 | Author: Tim Williams
There are two kinds of agencies: the Defenders and the Builders.
The Defenders are the ones that are hunkering down, “taking care of business,” “getting the work done,” and “paying the bills.” They can’t be bothered by changes in business strategy because “now’s just not the time – don’t...
September 17, 2010 | Author: Tim Williams
Although most organizations don’t like to admit it, the way most business models are hatched is by copying the “success” of another organization. By definition, copying means you’ll never really be innovating, just following. And by the time you finally do successfully copy the features of...
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