Propulsion: Exploring the "next practices" of successful marketing communication firms
Questions or feedback? Contact us.
Copyright © 2011 Ignition Consulting Group, Inc. Terms of Service
Propulsion Blog
Tags
Recent Posts
- Why your agency positioning strategy should not be based on facts »
- Be a market maker, not a follower »
- A New Year’s resolution for agencies: Start billing for what you really sell »
- Time to kill the digital department »
- Why most “full service” agencies are actually now specialist agencies »
Recent Comments
Notable Blogs
- Advertising Lab
- Agency Record
- BBH Labs
- Brand Architect (Patrick Collins)
- Brand New (Gareth Kay)
- Brand Noise (Tim Stock)
- Chris Brogan
- Consumer Generated Media (Pete Blackshaw)
- Conversation Agent (Valeria Maltoni)
- Creativity Unbound (Edward Boches)
- Diffusion (Stephen Byrne)
- Digital Mind Change (Greg Wilson)
- Experience Curve (Karl Long)
- Future Lab
- I, A, Bee (Randall Rothenberg)
- Interactive Marketing Trends (Giles Rhys Jones)
- New Business Intel (Todd Knutson)
- Only Dead Fish (Neil Perkin)
- Paul Isakson
- Relatively Digital (Lex Bradshaw-Zanger)
- Simon Mainwaring
- The Long Tail (Chris Anderson)
- The Steve Rubel Stream
- VeraSage Institute
"Tim’s insights into the world of independent mid-sized agencies is incredible. Our session provided practical ideas we could put to use immediately."
David Bohan, CEO, Bohan
"Working with Ignition, I feel we have come 10 years in one. The entire staff is much more engaged in their jobs because they have clear definition of who are and what we stand for. Differentiating the agency has allowed us to deliver more value-added service priced at more of a premium."
David Littlefield, CEO, Littefield
"Tim’s presentation was the most highly rated session at our workshop at the AAAA Management Conference. He wowed an audience of agency CEOs who often feel they’ve heard it all before."
Tom Phelan, Vice President, American Association of Advertising Agencies
"You were the top-rated session at our recent conference. Thanks for your thought-leadership and your very significant contribution to the conference."
Bill Duggan, Executive V.P., Association of National Advertisers
"Our work with Ignition has been different from other consultancies. Most of the work we have done together has stuck, has become part of our culture, and is being practiced regularly. There are a couple of reasons why that's true. First, what you say makes an enormous amount of sense. Second, the way you say it has immense credibility."
Joe Norris, Former President, Sullivan Higdon & Sink
"I went to Tim’s seminar yesterday and found it really useful and enlightening. Tim packed a ton of ideas and information into this and still managed to make it digestible and useful. It was a great presentation."
Via Twitter
"I’ve been to my fair share of seminars. Yours, I’d have to say, was one of the best I’ve been to. I found myself relating to many of the scenarios you presented, and perhaps more importantly, aspiring to put into place many of the implications you outlined. It was a truly fascinating seminar..."
Nancy Bistritz, Director of Marketing, Nurun
"I was energized by the Agency 2.5 seminar. Nice work!"
Via Twitter
"When it comes to knowing how to create an environment in which people can do their best work, Tim Williams knows the right principles. He can show marketing professionals how to get golden eggs without killing the goose."
Stephen R. Covey, Author of "The 7 Habits of Highly Effective People
"The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. "
Bruce Philip, Author of The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
Want to hear from us? Sign up for our newsletter.