Propulsion: Exploring the "next practices" of successful marketing communication firms
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- Why your agency positioning strategy should not be based on facts »
- Be a market maker, not a follower »
- A New Year’s resolution for agencies: Start billing for what you really sell »
- Time to kill the digital department »
- Why most “full service” agencies are actually now specialist agencies »
Recent Comments
Notable Blogs
- Advertising Lab
- Agency Record
- BBH Labs
- Brand Architect (Patrick Collins)
- Brand New (Gareth Kay)
- Brand Noise (Tim Stock)
- Chris Brogan
- Consumer Generated Media (Pete Blackshaw)
- Conversation Agent (Valeria Maltoni)
- Creativity Unbound (Edward Boches)
- Diffusion (Stephen Byrne)
- Digital Mind Change (Greg Wilson)
- Experience Curve (Karl Long)
- Future Lab
- I, A, Bee (Randall Rothenberg)
- Interactive Marketing Trends (Giles Rhys Jones)
- New Business Intel (Todd Knutson)
- Only Dead Fish (Neil Perkin)
- Paul Isakson
- Relatively Digital (Lex Bradshaw-Zanger)
- Simon Mainwaring
- The Long Tail (Chris Anderson)
- The Steve Rubel Stream
- VeraSage Institute
"Tim Williams helped us see what we could become and worked hand-in-hand with our team to help reinvent key parts of our agency. We set a goal to become a top 100 agency, and we got there."
Mary Ann Mele, Partner, R&R Partners
"I have attended a lot of seminars, and this was by far the best. Forward thinking, current, and very relevant."
Kelly Konz, Performance Marketing
"I was energized by the Agency 2.5 seminar. Nice work!"
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"Tim Williams shows how by better positioning and differentiating their offering from the rest of the pack, professional firms ultimately help create a marketplace that is easier for us, brand advertisers, to navigate and as a result, significantly improves the chances for the right client/agency partnerships to emerge and drive business."
Bruno Gralpois, author of Agency Mania
"I’ve been to my fair share of seminars. Yours, I’d have to say, was one of the best I’ve been to. I found myself relating to many of the scenarios you presented, and perhaps more importantly, aspiring to put into place many of the implications you outlined. It was a truly fascinating seminar..."
Nancy Bistritz, Director of Marketing, Nurun
"Tim Williams has evolved his knowledge of and passion for relevant and distinctive positioning to a new level. Every business manager who has responsibility for strategic planning or new business will benefit from Tim’s thorough exploration of positioning professional service brands."
Tom Finneran, Executive Vice President, American Association of Advertising Agencies
"To say that Ignition’s seminar re-energized me is an understatement. I have been raving about the change in approach you preached with our staff here and they have been eager to look into how we can incorporate this approach in our work with clients."
Antonio Garza, Anderson Marketing Group
"Ignition presents a “no holds barred” look at the future of the advertising agency business. Tim not only provokes thought but offers actionable ideas about how agencies can adapt in our rapidly changing environment – remaining relevant and valuable to clients, and ultimately securing our own future."
Sue Butler, Butler/Till
"Finally an advertising workshop with completely current and relevant information that really dives into the application of the ideas."
Sylvia Prentice, McKinnon Calderwood Advertising
"If you’re in the business of innovation, this book can help you create your own success instead of trying to copy the success of others. “Positioning for Professionals” is the best book on positioning since Trout and Ries’ Positioning: The Battle for Your Mind – and that was written 40 years ago!"
Joe Phelps, CEO, The Phelps Group
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