"Positioning for Professionals probes dimensions of differentiation that will make you think twice – what may seem natural to do in creating a strong position for your brand, may actually work against it. The book will help you think differently – and be more effective by going against your instincts."

Scott Morgan, President, Brunner

"The best time I’ve spent for work for a while. Tremendously helpful, encouraging, reassuring and inspiring!"

Via Twitter

"I have attended a lot of seminars, and this was by far the best. Forward thinking, current, and very relevant."

Kelly Konz, Performance Marketing

"Our work with Ignition has been different from other consultancies. Most of the work we have done together has stuck, has become part of our culture, and is being practiced regularly. There are a couple of reasons why that's true. First, what you say makes an enormous amount of sense. Second, the way you say it has immense credibility."

Joe Norris, Former President, Sullivan Higdon & Sink

"Thank you for being the catalyst for what was certainly one of the most interesting and agency strategy sessions I have ever attended."

Orson Munn, CEO, Munn Rabot

"Finally an advertising workshop with completely current and relevant information that really dives into the application of the ideas."

Sylvia Prentice, McKinnon Calderwood Advertising

"Easily the most valuable conference we've ever attended. We are full of excitement about reforming our agency. This was definitely a seminar about a big idea, and the differentiator we've been seeking so passionately all these years. Thanks for opening our eyes..."

Doug Smith, Chief Executive Officer, Ervin & Smith

"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."

Tom Simons, CEO, Partners+Simons

"Loved Agency 2.5, as did everyone I know who attended. Fantastic work, thank you!"

Via Twitter

"Tim Williams has an exceptional ability to uncover an agency’s strengths and turn them into business opportunities."

Alan Bonine, General Manager, VitroRobertson