Ron Baker

Senior Consultant, Pricing Practice

Ron Baker

Senior Consultant, Pricing  

Founder, VeraSage Institute

Ron Baker is one of the worlds's leaders in the area of pricing professional services.  In addition to his role with Ignition, he is founder of VeraSage Institute, a think tank dedicated to teaching value-based pricing to professionals around the world.

As a frequent speaker at events and conferences and a consultant to professional service firms on implementing value-based pricing, his work takes him around the world.  He is the author of the best selling marketing book ever written specifically for the professions, "Professional's Guide to Value Pricing," along with six other books including his newest, "implementing Value Pricing."

Ron is also the founder of VeraSage Institute -- the leading think tank dedicated to educating professionals internationally -- and a radio talkshow host on the show:  The Soul of Enterprise:  Business in the Knowledge Economy.

Ron has toured the world, spreading his value pricing message to over 130,000 professionals.  he has been appointed to the American Institute of Certified Public Accountant's Group of One Hundred, a think tank of leaders to address the future of the profession, named on Accounting Top 100 Most Influential People in the profession.  Regarded as one of the world's leading voices for transformative business models for professional firms, Ron also serves as a LinkedIn Influencer and faculty member of the Professional Pricing Society.