Learn how a focused business strategy translates into new business success. Because brands are built differently today, a new set of briefs can help us explore new kinds of solutions to marketing problems.  We’ll show how the customer journey is the new framework for marketing strategy and how the right briefs can inspire not only effective message development, but more effective and relevant channel selection. Don't be middle of the road Take a Stand for Your Brand

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Recent Additions

Propulsion Blog: Great Moderates In History?

August 2, 2010 | Author: Ron Baker

Evolutionary biologists have proven that the more adapted you are in your existing environment, the less able you are to adapt to environmental changes. Struggle is good for us. Rigidity is what organizations manifest when they are faced with either superior competition or outdated business models. This is the history of business. New ideas, inventions, and business models from the...

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Essential Reading: Week of August 02, 2010

July 29, 2010 | Author: Ignition

Three essential things marketing communications professionals should read this week.

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Essential Reading: Week of July 26, 2010

July 29, 2010 | Author: Ignition

Three essential things marketing communications professionals should read this week.

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Tool: Agency Performance Evaluator

July 28, 2010 | Author: Ignition

Evaluate your firm on key metrics of success that go beyond the traditional income statement.

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Tool: Partner Role Evaluator

July 28, 2010 | Author: Ignition

A tool to help agency principals divide and conquer on leadership and management responsibilities.

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