Ignition’s Strategic Partners

Brian Kessman

Founder
Lodestar Agency Consulting

Brian Kessman helps independent agencies, multinational networks, and holding companies redesign their value models—the commercial system that makes new pricing models work.

He is the author of Redesigning The Agency Value Model, the definitive guide to agency business model transformation published by VoxComm, the global alliance of communications agencies associations, featuring case studies from eight leading firms including VCCP, 72andSunny, FIG, and Monks. The Agency Value Model has been featured in Ad Age. His diagnostic and pricing frameworks—the Agency Model Map and the Solution-Based Monetization System—are at the center of his advisory work.

Brian brings more than 25 years of agency industry experience and is an inaugural member of the 4A's Expert Network. He is a frequent presenter for leading industry associations and conference events including the 4A's, Mirren, AMIN Worldwide, PR Council, Worldcom, MAGNET, and TAAN, and a frequent guest on industry podcasts and panels.

His work guides agency CEOs, CFOs, and leadership teams through the transformation required to anchor pricing in outcomes rather than effort: proposition, product, people, then price.

Before founding Lodestar, Brian held leadership roles at independent agencies and within global networks in New York and Los Angeles.