Matching Professional Sellers to Professional Buyers

(Tim Williams, IPA Commercial Conference, London)  30 minutes


Transforming Agency Compensation

(Tim Williams, Mirren CEO Summit, Chicago)  45 minutes


The Power of Pricing Options

(Tim Williams, 4As Transformation Conference, Los Angeles) 20 minutes




The Business Model Company

Tim Williams

Tim Williams

Tim Williams is one of the leading voices in the pricing revolution in professional services.  As a career agency professional and founder of Ignition Consulting Group, Tim is on a decades-long mission to help agencies create and capture more value. In 2016, Ignition formed an alliance with The Business Model Company, an exclusive collective of consultancies serving the marketing services sector.

Tim is a noted author of several books, contributes regularly to major business and marketing publications, and serves as one of LinkedIn's global Influencers. He has been interviewed by such news gathering organizations as theNew York Times, Wall Street Journal, The Economist, National Public Radio, The Guardian, Toronto Globe & Mail, and Australian Financial Review. As a speaker and presenter, Tim has been featured by major industry conferences worldwide.  As a consultant, Tim has worked with agencies on every continent, ranging from leading independents to multinational agency networks. 

Caroline Johnson

Caroline Johnson

Caroline Johnson brings more than 20 years' management consulting experience to the marketing services sector. Her career originally started in advertising at Grey before taking partner roles in leading management consulting firms. In 2000 Caroline joined Results International, a leading global corporate advisory firm as Partner to head up its Strategic Consulting practice.

Caroline founded The Clear Partnership in 2010 to specialise in business model transformation for the global marketing services industry.  Today, as part of The Business Model Company -- an exclusive collective of consultancies in the professional services space -- Caroline leads teams that continue to develop world leading IP and proven programme methodology, advising network agencies and leading independents within the UK and US, creating compelling case studies for future-fit and commercially transformed agency models.