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Your Firm is Defined By the Services You Don't Offer

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Your Firm is Defined By the Services You Don't Offer

Most executives take great pride in showing off a long list of services and clients. Somehow they feel it is an indicator of their experience and competence. But most prospective clients have the opposite reaction. Just like the restaurant that insists on putting everything on their menu, the professional services firm that stands for everything ends up looking like they stand for nothing.

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