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-Company Leadership-

How to Live Your Strategy

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How to Live Your Strategy

Developing a relevant, differentiating positioning strategy is difficult enough, but actually bringing it to life throughout your organization is the real work.  What are the most effective ways to live your strategy?

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Agencies Are Chasing The Wrong Rabbit

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Agencies Are Chasing The Wrong Rabbit

Why is there so much rework on a lot of agency projects?  Because most agencies are so submerged with “rush” work (now the rule instead of the exception) that most assignments are initiated with incomplete information, no brief, no briefing – only a job number and a due date.  

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Focus on Teamwork, Not Timework

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Focus on Teamwork, Not Timework

What is the primary reason agencies don’t deliver more innovative solutions for their clients?  Lack of talent?  Lack of time?  In my experience, the latter is much more of a factor than the former.

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