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Propulsion
A mind map of the 2020 agency
May 27, 2015 | By Tim Williams
Foundations of 2020 Agency

It’s appropriate that in the new agency ecosystem that emphasizes best-in-class providers instead of traditional “full-service” firms, today’s clients have a set of world-class expectations of their agencies. Some of these needs are a 21st century vers …

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Propulsion
The redistribution of value in the agency business
May 10, 2015 | By Tim Williams
shutterstock_121881667

If there’s more money being spent in marketing than ever before, why is average agency income (and agency profit) declining?  Let’s count the ways: 1. Ad Tech For starters, there’s an entirely new class of advertising technology companies that didn’t e …

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Propulsion
Omni-Channel: Just Another Name for Full Service?
March 18, 2015 | By Tim Williams
Hungry TV - Small

When the term “omni-channel” first appeared in the pages of the business press, it was meant to describe how consumers move seamlessly among all retail environments, from physical to virtual. But soon ad agencies commandeered the expression, and now “o …

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What others are saying

Tim Williams has consistently brought innovative thinking, insights, and important perspectives that have been the catalyst to new directions for our members. His deep knowledge, practical experience, and his ability to push agencies into new directions makes him an essential partner to our organization. His style is comfortable, yet you can feel the passion for the business every time he starts the conversation with a group.
Peter Gerritsen, Executive Director, TAAN

Tim Williams brings a fresh, provocative perspective to the issues and challenges facing agencies in the 21st century. Agencies here in Latin America find Tim’s content to be exceptionally useful in navigating their firms into the future.
Henry Northcote, Managing Director, ACHAP (Association of Chilean Advertising Agencies)

Tim Williams is an industry thought leader, a passionate student of marketing and an incredibly compelling presenter. When Tim speaks, I listen.
Tom Finneran, Executive Vice President, 4A’s