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Propulsion
Omni-Channel: Just Another Name for Full Service?
March 18, 2015 | By Tim Williams
Hungry TV - Small

When the term “omni-channel” first appeared in the pages of the business press, it was meant to describe how consumers move seamlessly among all retail environments, from physical to virtual. But soon ad agencies commandeered the expression, and now “o …

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Propulsion
Integration is a way of working, not a service offering
February 17, 2015 | By Tim Williams
Vector illustration of work place sound engineer's. Mixing console. Analog synthesizer

If every agency in America is a “full-service, integrated marketing communications firm” (like they say they are), why do clients chronically complain about the lack of integration from their agencies? Unfortunately, just because agencies have a long l …

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Propulsion
Is your new business strategy based on proximity or positioning?
January 16, 2015 | By Tim Williams
Print

What are the key criteria you use when looking for prospective clients? More importantly, what criteria are your key prospects using when they’re looking for you? All too often, agencies default to the same criteria almost all other (unfocused) agencie …

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What others are saying

If you are looking for a specialist who really understands the agency world, can inform and challenge you, and most importantly give you the clarity of thinking and processes so you can act on your learnings – then Tim Williams is your man.
John Williams, Executive Director, MAAW (Marketing and Advertising Agencies Worldwide)

Tim Williams has consistently brought innovative thinking, insights, and important perspectives that have been the catalyst to new directions for our members. His deep knowledge, practical experience, and his ability to push agencies into new directions makes him an essential partner to our organization. His style is comfortable, yet you can feel the passion for the business every time he starts the conversation with a group.
Peter Gerritsen, Executive Director, TAAN

Tim Williams brings a fresh, provocative perspective to the issues and challenges facing agencies in the 21st century. Agencies here in Latin America find Tim’s content to be exceptionally useful in navigating their firms into the future.
Henry Northcote, Managing Director, ACHAP (Association of Chilean Advertising Agencies)