Ignition’s consulting programs help you position your firm for profitable growth, refine and realign your business model, and get paid for the value you create instead of the hours you work.
Ignition presents seminars, workshops, and webinars designed for agency professionals. Founder Tim Williams speaks regularly at conferences and agency organizations around the globe.
Ignition is pleased to share hundreds of pages of free resources for advertising agency professionals in the form of guides, red papers, thoughtful blog posts, and on-demand webinars.
Does this look like a familiar list of criteria for new business prospects? Do we see good revenue potential? Do they have a history of being a good client? Do we feel passionate about this brand or category? Do we think we can do good work for this cl …
When you think about the concept of positioning your firm, what comes to mind? A tag line you can put on your business card? A headline for you the home page of your website? A theme you can give to a new business presentation? While all of these thing …
The latest iteration of the disintermediation of the agency industry is the unbundling of ideation from execution. Or, in client-speak, “decoupling.” When a marketer hires TBWA/Chiat/Day for creative development and Tag Worldwide for production and d …
If you are looking for a specialist who really understands the agency world, can inform and challenge you, and most importantly give you the clarity of thinking and processes so you can act on your learnings – then Tim Williams is your man.
John Williams, Executive Director, MAAW (Marketing and Advertising Agencies Worldwide)
As astute observer and thinker regarding the ad industry, Tim stimulates agency leaders to expand their consideration of how to structure and manage their businesses. He challenges convention and tradition to encourage the critical thinking agency leaders should do to maintain relevant, vibrant and profitable organizations.
Gregory T. Walker, 4A’s, SVP, Agency Relations & Membership
Tim Williams brings a fresh, provocative perspective to the issues and challenges facing agencies in the 21st century. Agencies here in Latin America find Tim’s content to be exceptionally useful in navigating their firms into the future.
Henry Northcote, Managing Director, ACHAP (Association of Chilean Advertising Agencies)