Latest Content
Propulsion
A better way to prospect
April 20, 2014 | By Tim Williams
Client Selection, Brain

Does this look like a familiar list of criteria for new business prospects? Do we see good revenue potential? Do they have a history of being a good client? Do we feel passionate about this brand or category? Do we think we can do good work for this cl …

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Propulsion
Agency positioning and the adjacent possible
April 5, 2014 | By Tim Williams
Abstract geometrical background

When you think about the concept of positioning your firm, what comes to mind? A tag line you can put on your business card? A headline for you the home page of your website? A theme you can give to a new business presentation? While all of these thing …

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Propulsion
Agencies decoupled: threat or opportunity?
March 9, 2014 | By Tim Williams
RV (Reduced)

The latest iteration of the disintermediation of the agency industry is the unbundling of ideation from execution.  Or, in client-speak, “decoupling.”  When a marketer hires TBWA/Chiat/Day for creative development and Tag Worldwide for production and d …

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What others are saying

If you are looking for a specialist who really understands the agency world, can inform and challenge you, and most importantly give you the clarity of thinking and processes so you can act on your learnings – then Tim Williams is your man.
John Williams, Executive Director, MAAW (Marketing and Advertising Agencies Worldwide)

As astute observer and thinker regarding the ad industry, Tim stimulates agency leaders to expand their consideration of how to structure and manage their businesses. He challenges convention and tradition to encourage the critical thinking agency leaders should do to maintain relevant, vibrant and profitable organizations.
Gregory T. Walker, 4A’s, SVP, Agency Relations & Membership

Tim Williams brings a fresh, provocative perspective to the issues and challenges facing agencies in the 21st century. Agencies here in Latin America find Tim’s content to be exceptionally useful in navigating their firms into the future.
Henry Northcote, Managing Director, ACHAP (Association of Chilean Advertising Agencies)