Latest Content
Propulsion
The irrational arguments against focus
October 6, 2014 | By Tim Williams
Moving Mountains

Despite decades of books and literature supporting the importance and value of a clear, well-defined focus, most business firms persist in trying to be a little bit of everything to everyone. These organizations not only lack an understanding of strate …

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Propulsion
How to Craft a More Interesting Agency Story
September 7, 2014 | By Tim Williams
Vector illustration of golden feather on black

Since every agency on the planet is now apparently in the business of “brand storytelling,” perhaps it’s time for agencies to spend some time making their own stories more interesting and compelling.  Storytelling has catapulted onto the business stage …

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Propulsion
How marketing firms are experimenting with IP
August 10, 2014 | By Tim Williams
Swing

To help secure a successful future for your firm, consider where you fall on the innovation spectrum, inspired by the work of Clayton Christensen in The Innovator’s Dilemma. Overdeveloped Services < ———————————————– …

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What others are saying

If you are looking for a specialist who really understands the agency world, can inform and challenge you, and most importantly give you the clarity of thinking and processes so you can act on your learnings – then Tim Williams is your man.
John Williams, Executive Director, MAAW (Marketing and Advertising Agencies Worldwide)

As astute observer and thinker regarding the ad industry, Tim stimulates agency leaders to expand their consideration of how to structure and manage their businesses. He challenges convention and tradition to encourage the critical thinking agency leaders should do to maintain relevant, vibrant and profitable organizations.
Gregory T. Walker, 4A’s, SVP, Agency Relations & Membership

Tim Williams has consistently brought innovative thinking, insights, and important perspectives that have been the catalyst to new directions for our members. His deep knowledge, practical experience, and his ability to push agencies into new directions makes him an essential partner to our organization. His style is comfortable, yet you can feel the passion for the business every time he starts the conversation with a group.
Peter Gerritsen, Executive Director, TAAN