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Propulsion
Going Where No Agency Has Gone Before
July 2, 2015 | By Tim Williams
pickaxe mountain, Mountain themed outdoors, map

There’s new money to be made in the agency business, but it lies in the white space of our business model – the unmet needs of today’s marketers. Unfortunately, most firms are too busy selling yesterday’s services to uncover and develop the solutions m …

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Propulsion
A mind map of the 2020 agency
May 27, 2015 | By Tim Williams
Foundations of 2020 Agency

It’s appropriate that in the new agency ecosystem that emphasizes best-in-class providers instead of traditional “full-service” firms, today’s clients have a set of world-class expectations of their agencies. Some of these needs are a 21st century vers …

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Propulsion
The redistribution of value in the agency business
May 10, 2015 | By Tim Williams
shutterstock_121881667

If there’s more money being spent in marketing than ever before, why is average agency income (and agency profit) declining?  Let’s count the ways: 1. Ad Tech For starters, there’s an entirely new class of advertising technology companies that didn’t e …

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What others are saying

If you are looking for a specialist who really understands the agency world, can inform and challenge you, and most importantly give you the clarity of thinking and processes so you can act on your learnings – then Tim Williams is your man.
John Williams, Executive Director, MAAW (Marketing and Advertising Agencies Worldwide)

Tim Williams’ workshops and webinars are always much anticipated among ICA members, and are some of our most highly rated offerings. Attendees appreciate Tim’s experience and deep insights into our industry, and value his suggestions for continued agency transformation.
Gillian Graham, CEO, Institute of Communication Agencies (ICA)

Tim Williams is an industry thought leader, a passionate student of marketing and an incredibly compelling presenter. When Tim speaks, I listen.
Tom Finneran, Executive Vice President, 4A’s