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Propulsion
Integration is a way of working, not a service offering
February 17, 2015 | By Tim Williams
Vector illustration of work place sound engineer's. Mixing console. Analog synthesizer

If every agency in America is a “full-service, integrated marketing communications firm” (like they say they are), why do clients chronically complain about the lack of integration from their agencies? Unfortunately, just because agencies have a long l …

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Propulsion
Is your new business strategy based on proximity or positioning?
January 16, 2015 | By Tim Williams
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What are the key criteria you use when looking for prospective clients? More importantly, what criteria are your key prospects using when they’re looking for you? All too often, agencies default to the same criteria almost all other (unfocused) agencie …

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Propulsion
The key indicators of your firm’s success
December 9, 2014 | By Tim Williams
Leading Indicators - Small

What exactly constitutes success in context of a professional services business like an advertising agency? Should success be defined exclusively in financial terms? Is it more about reputation and recognition? This topic actually produces some heated …

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What others are saying

As an astute observer and thinker regarding the ad industry, Tim stimulates agency leaders to expand their consideration of how to structure and manage their businesses. He challenges convention and tradition to encourage the critical thinking agency leaders should do to maintain relevant, vibrant and profitable organizations.
Gregory T. Walker, 4A’s, SVP, Agency Relations & Membership

Tim Williams has consistently brought innovative thinking, insights, and important perspectives that have been the catalyst to new directions for our members. His deep knowledge, practical experience, and his ability to push agencies into new directions makes him an essential partner to our organization. His style is comfortable, yet you can feel the passion for the business every time he starts the conversation with a group.
Peter Gerritsen, Executive Director, TAAN

Tim Williams is an industry thought leader, a passionate student of marketing and an incredibly compelling presenter. When Tim speaks, I listen.
Tom Finneran, Executive Vice President, 4A’s