Ignition’s consulting programs help you position your firm for profitable growth, refine and realign your business model, and get paid for the value you create instead of the hours you work.
Ignition presents seminars, workshops, and webinars designed for agency professionals. Founder Tim Williams speaks regularly at conferences and agency organizations around the globe.
Ignition is pleased to share hundreds of pages of free resources for advertising agency professionals in the form of guides, red papers, thoughtful blog posts, and on-demand webinars.
The latest iteration of the disintermediation of the agency industry is the unbundling of ideation from execution. Or, in client-speak, “decoupling.” When a marketer hires TBWA/Chiat/Day for creative development and Tag Worldwide for production and d …
Are you “Agency of Record” for most of your clients? Some of your clients? Any of your clients? You might have answered this question differently a few years ago, but today the vast majority of agencies today provide just a few types of service for …
Most businesses start out with a fairly simple business model. As time goes on, they add new services and capabilities and extend out to new markets. Some of this diversification is strategic and deliberate, but most of the time companies start spraw …
As astute observer and thinker regarding the ad industry, Tim stimulates agency leaders to expand their consideration of how to structure and manage their businesses. He challenges convention and tradition to encourage the critical thinking agency leaders should do to maintain relevant, vibrant and profitable organizations.
Gregory T. Walker, 4A’s, SVP, Agency Relations & Membership
Tim Williams’ workshops and webinars are always much anticipated among ICA members, and are some of our most highly rated offerings. Attendees appreciate Tim’s experience and deep insights into our industry, and value his suggestions for continued agency transformation.
Gillian Graham, CEO, Institute of Communication Agencies (ICA)
Tim Williams is an industry thought leader, a passionate student of marketing and an incredibly compelling presenter. When Tim speaks, I listen.
Tom Finneran, Executive Vice President, 4A’s