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Propulsion
The Outcomes Business
November 19, 2014 | By Tim Williams
Man Mowing Lawn

Answer this simple question: What is the value of three hours of your time spent on a client’s business? You can probably tell me what the cost of your time is (salary plus overhead), but assigning a value to the time is a much more subjective question …

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Propulsion
The irrational arguments against focus
October 6, 2014 | By Tim Williams
Moving Mountains

Despite decades of books and literature supporting the importance and value of a clear, well-defined focus, most business firms persist in trying to be a little bit of everything to everyone. These organizations not only lack an understanding of strate …

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Propulsion
How to Craft a More Interesting Agency Story
September 7, 2014 | By Tim Williams
Vector illustration of golden feather on black

Since every agency on the planet is now apparently in the business of “brand storytelling,” perhaps it’s time for agencies to spend some time making their own stories more interesting and compelling.  Storytelling has catapulted onto the business stage …

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What others are saying

Tim Williams is an industry thought leader, a passionate student of marketing and an incredibly compelling presenter. When Tim speaks, I listen.
Tom Finneran, Executive Vice President, 4A’s

As astute observer and thinker regarding the ad industry, Tim stimulates agency leaders to expand their consideration of how to structure and manage their businesses. He challenges convention and tradition to encourage the critical thinking agency leaders should do to maintain relevant, vibrant and profitable organizations.
Gregory T. Walker, 4A’s, SVP, Agency Relations & Membership

If you are looking for a specialist who really understands the agency world, can inform and challenge you, and most importantly give you the clarity of thinking and processes so you can act on your learnings – then Tim Williams is your man.
John Williams, Executive Director, MAAW (Marketing and Advertising Agencies Worldwide)