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Propulsion
Going Where No Agency Has Gone Before
July 2, 2015 | By Tim Williams
pickaxe mountain, Mountain themed outdoors, map

There’s new money to be made in the agency business, but it lies in the white space of our business model – the unmet needs of today’s marketers. Unfortunately, most firms are too busy selling yesterday’s services to uncover and develop the solutions m …

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Propulsion
A mind map of the 2020 agency
May 27, 2015 | By Tim Williams
Foundations of 2020 Agency

It’s appropriate that in the new agency ecosystem that emphasizes best-in-class providers instead of traditional “full-service” firms, today’s clients have a set of world-class expectations of their agencies. Some of these needs are a 21st century vers …

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Propulsion
The redistribution of value in the agency business
May 10, 2015 | By Tim Williams
shutterstock_121881667

If there’s more money being spent in marketing than ever before, why is average agency income (and agency profit) declining?  Let’s count the ways: 1. Ad Tech For starters, there’s an entirely new class of advertising technology companies that didn’t e …

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What others are saying

Tim Williams has consistently brought innovative thinking, insights, and important perspectives that have been the catalyst to new directions for our members. His deep knowledge, practical experience, and his ability to push agencies into new directions makes him an essential partner to our organization. His style is comfortable, yet you can feel the passion for the business every time he starts the conversation with a group.
Peter Gerritsen, Executive Director, TAAN

As an astute observer and thinker regarding the ad industry, Tim stimulates agency leaders to expand their consideration of how to structure and manage their businesses. He challenges convention and tradition to encourage the critical thinking agency leaders should do to maintain relevant, vibrant and profitable organizations.
Gregory T. Walker, 4A’s, SVP, Agency Relations & Membership

Tim Williams is an industry thought leader, a passionate student of marketing and an incredibly compelling presenter. When Tim speaks, I listen.
Tom Finneran, Executive Vice President, 4A’s