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Propulsion
Agency positioning and the adjacent possible
April 5, 2014 | By Tim Williams
Abstract geometrical background

When you think about the concept of positioning your firm, what comes to mind? A tag line you can put on your business card? A headline for you the home page of your website? A theme you can give to a new business presentation? While all of these thing …

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Propulsion
Agencies decoupled: threat or opportunity?
March 9, 2014 | By Tim Williams
RV (Reduced)

The latest iteration of the disintermediation of the agency industry is the unbundling of ideation from execution.  Or, in client-speak, “decoupling.”  When a marketer hires TBWA/Chiat/Day for creative development and Tag Worldwide for production and d …

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Propulsion
The disappearing “agency of record”
February 23, 2014 | By Tim Williams
Full Service

Are you “Agency of Record” for most of your clients?  Some of your clients?  Any of your clients?  You might have answered this question differently a few years ago, but today the vast majority of agencies today provide just a few types of service for …

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What others are saying

Tim Williams brings a fresh, provocative perspective to the issues and challenges facing agencies in the 21st century. Agencies here in Latin America find Tim’s content to be exceptionally useful in navigating their firms into the future.
Henry Northcote, Managing Director, ACHAP (Association of Chilean Advertising Agencies)

Tim Williams is an industry thought leader, a passionate student of marketing and an incredibly compelling presenter. When Tim speaks, I listen.
Tom Finneran, Executive Vice President, 4A’s

Tim Williams has consistently brought innovative thinking, insights, and important perspectives that have been the catalyst to new directions for our members. His deep knowledge, practical experience, and his ability to push agencies into new directions makes him an essential partner to our organization. His style is comfortable, yet you can feel the passion for the business every time he starts the conversation with a group.
Peter Gerritsen, Executive Director, TAAN