Ignition’s consulting programs help you position your firm for profitable growth, refine and realign your business model, and get paid for the value you create instead of the hours you work.
Ignition presents seminars, workshops, and webinars for agencies and other professional services firms. Founder Tim Williams speaks regularly at conferences and around the globe.
Ignition is pleased to share hundreds of pages of free resources for marketing and advertising professionals, plus a comprehensive assessment tool for agency leaders and managers.
When sitting face to face with the buyers of your services, remember you’re not just selling the value of the work you create. The value your firm brings to the table is deep and multifaceted. But don’t count on your client to point them out for you. …
Knowing the costs of serving your clients is important, but it’s not the same thing as knowing how to price your services. Costing is objective and tactical; pricing is subjective and strategic. Costing uses formulas; pricing requires judgment. When it …
When we walk into a store to purchase a product in a category in which we have no prior experience, how do we make our choice? Mostly, we depend on value signals. One important value signal is design — the design of the package, the display, a …
Tim Williams has consistently brought innovative thinking, insights, and important perspectives that have been the catalyst to new directions for our members. His deep knowledge, practical experience, and his ability to push agencies into new directions makes him an essential partner to our organization. His style is comfortable, yet you can feel the passion for the business every time he starts the conversation with a group.
Peter Gerritsen, Executive Director, TAAN
Tim Williams brings a fresh, provocative perspective to the issues and challenges facing agencies in the 21st century. Agencies here in Latin America find Tim’s content to be exceptionally useful in navigating their firms into the future.
Henry Northcote, Managing Director, ACHAP (Association of Chilean Advertising Agencies)
As an astute observer and thinker regarding the ad industry, Tim stimulates agency leaders to expand their consideration of how to structure and manage their businesses. He challenges convention and tradition to encourage the critical thinking agency leaders should do to maintain relevant, vibrant and profitable organizations.
Gregory T. Walker, 4A’s, SVP, Agency Relations & Membership