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Propulsion
Agency positioning and the adjacent possible
April 5, 2014 | By Tim Williams
Abstract geometrical background

When you think about the concept of positioning your firm, what comes to mind? A tag line you can put on your business card? A headline for you the home page of your website? A theme you can give to a new business presentation? While all of these thing …

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Propulsion
Agencies decoupled: threat or opportunity?
March 9, 2014 | By Tim Williams
RV (Reduced)

The latest iteration of the disintermediation of the agency industry is the unbundling of ideation from execution.  Or, in client-speak, “decoupling.”  When a marketer hires TBWA/Chiat/Day for creative development and Tag Worldwide for production and d …

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Propulsion
The disappearing “agency of record”
February 23, 2014 | By Tim Williams
Full Service

Are you “Agency of Record” for most of your clients?  Some of your clients?  Any of your clients?  You might have answered this question differently a few years ago, but today the vast majority of agencies today provide just a few types of service for …

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What others are saying

Tim Williams’ workshops and webinars are always much anticipated among ICA members, and are some of our most highly rated offerings. Attendees appreciate Tim’s experience and deep insights into our industry, and value his suggestions for continued agency transformation.
Gillian Graham, CEO, Institute of Communication Agencies (ICA)

If you are looking for a specialist who really understands the agency world, can inform and challenge you, and most importantly give you the clarity of thinking and processes so you can act on your learnings – then Tim Williams is your man.
John Williams, Executive Director, MAAW (Marketing and Advertising Agencies Worldwide)

Tim Williams is an industry thought leader, a passionate student of marketing and an incredibly compelling presenter. When Tim speaks, I listen.
Tom Finneran, Executive Vice President, 4A’s