Latest Content
Propulsion
The irrational arguments against focus
October 6, 2014 | By Tim Williams
Moving Mountains

Despite decades of books and literature supporting the importance and value of a clear, well-defined focus, most business firms persist in trying to be a little bit of everything to everyone. These organizations not only lack an understanding of strate …

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Propulsion
How to Craft a More Interesting Agency Story
September 7, 2014 | By Tim Williams
Vector illustration of golden feather on black

Since every agency on the planet is now apparently in the business of “brand storytelling,” perhaps it’s time for agencies to spend some time making their own stories more interesting and compelling.  Storytelling has catapulted onto the business stage …

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Propulsion
How marketing firms are experimenting with IP
August 10, 2014 | By Tim Williams
Swing

To help secure a successful future for your firm, consider where you fall on the innovation spectrum, inspired by the work of Clayton Christensen in The Innovator’s Dilemma. Overdeveloped Services < ———————————————– …

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What others are saying

Tim Williams is an industry thought leader, a passionate student of marketing and an incredibly compelling presenter. When Tim speaks, I listen.
Tom Finneran, Executive Vice President, 4A’s

Tim Williams’ workshops and webinars are always much anticipated among ICA members, and are some of our most highly rated offerings. Attendees appreciate Tim’s experience and deep insights into our industry, and value his suggestions for continued agency transformation.
Gillian Graham, CEO, Institute of Communication Agencies (ICA)

If you are looking for a specialist who really understands the agency world, can inform and challenge you, and most importantly give you the clarity of thinking and processes so you can act on your learnings – then Tim Williams is your man.
John Williams, Executive Director, MAAW (Marketing and Advertising Agencies Worldwide)