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Propulsion
The Outcomes Business
November 19, 2014 | By Tim Williams
Man Mowing Lawn

Answer this simple question: What is the value of three hours of your time spent on a client’s business? You can probably tell me what the cost of your time is (salary plus overhead), but assigning a value to the time is a much more subjective question …

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Propulsion
The irrational arguments against focus
October 6, 2014 | By Tim Williams
Moving Mountains

Despite decades of books and literature supporting the importance and value of a clear, well-defined focus, most business firms persist in trying to be a little bit of everything to everyone. These organizations not only lack an understanding of strate …

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Propulsion
How to Craft a More Interesting Agency Story
September 7, 2014 | By Tim Williams
Vector illustration of golden feather on black

Since every agency on the planet is now apparently in the business of “brand storytelling,” perhaps it’s time for agencies to spend some time making their own stories more interesting and compelling.  Storytelling has catapulted onto the business stage …

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What others are saying

Tim Williams brings a fresh, provocative perspective to the issues and challenges facing agencies in the 21st century. Agencies here in Latin America find Tim’s content to be exceptionally useful in navigating their firms into the future.
Henry Northcote, Managing Director, ACHAP (Association of Chilean Advertising Agencies)

If you are looking for a specialist who really understands the agency world, can inform and challenge you, and most importantly give you the clarity of thinking and processes so you can act on your learnings – then Tim Williams is your man.
John Williams, Executive Director, MAAW (Marketing and Advertising Agencies Worldwide)

Tim Williams has consistently brought innovative thinking, insights, and important perspectives that have been the catalyst to new directions for our members. His deep knowledge, practical experience, and his ability to push agencies into new directions makes him an essential partner to our organization. His style is comfortable, yet you can feel the passion for the business every time he starts the conversation with a group.
Peter Gerritsen, Executive Director, TAAN