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Propulsion
Integration is a way of working, not a service offering
February 17, 2015 | By Tim Williams
Vector illustration of work place sound engineer's. Mixing console. Analog synthesizer

If every agency in America is a “full-service, integrated marketing communications firm” (like they say they are), why do clients chronically complain about the lack of integration from their agencies? Unfortunately, just because agencies have a long l …

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Propulsion
Is your new business strategy based on proximity or positioning?
January 16, 2015 | By Tim Williams
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What are the key criteria you use when looking for prospective clients? More importantly, what criteria are your key prospects using when they’re looking for you? All too often, agencies default to the same criteria almost all other (unfocused) agencie …

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Propulsion
The key indicators of your firm’s success
December 9, 2014 | By Tim Williams
Leading Indicators - Small

What exactly constitutes success in context of a professional services business like an advertising agency? Should success be defined exclusively in financial terms? Is it more about reputation and recognition? This topic actually produces some heated …

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What others are saying

Tim Williams’ workshops and webinars are always much anticipated among ICA members, and are some of our most highly rated offerings. Attendees appreciate Tim’s experience and deep insights into our industry, and value his suggestions for continued agency transformation.
Gillian Graham, CEO, Institute of Communication Agencies (ICA)

Tim Williams brings a fresh, provocative perspective to the issues and challenges facing agencies in the 21st century. Agencies here in Latin America find Tim’s content to be exceptionally useful in navigating their firms into the future.
Henry Northcote, Managing Director, ACHAP (Association of Chilean Advertising Agencies)

Tim Williams has consistently brought innovative thinking, insights, and important perspectives that have been the catalyst to new directions for our members. His deep knowledge, practical experience, and his ability to push agencies into new directions makes him an essential partner to our organization. His style is comfortable, yet you can feel the passion for the business every time he starts the conversation with a group.
Peter Gerritsen, Executive Director, TAAN