PROPULSION


The official blog of Ignition Consulting Group

Why Your Firm Has An Incomplete Business Model

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Why Your Firm Has An Incomplete Business Model

If you’re like most agencies and other professional firms, you’re likely missing a critical component in the model upon which you have built your business.  While there are many definitions of “business model,” we like the three-cornered framework of...

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The Magicians and Logicians of Professional Services

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The Magicians and Logicians of Professional Services

When a talented ad agency transforms the global reputation of a brand through a brilliant marketing program based on unique customer insights, that’s an example of the kind of high-value problem solving professional firms get hired for in the first place.  It’s the kind of “magic” that characterizes knowledge work, creative thinking, and professional expertise.

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Why Your Value Transcends Your Work

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Why Your Value Transcends Your Work

When sitting face to face with the buyers of your services, remember you’re not just selling the value of the work you create.  The value your firm brings to the table is deep and multifaceted.  But don’t count on your client to point them out for you.

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Costing Is A Science, But Pricing Is An Art

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Costing Is A Science, But Pricing Is An Art

Knowing the costs of serving your clients is important, but it’s not the same thing as knowing how to price your services. Costing is objective and tactical; pricing is subjective and strategic. Costing uses formulas; pricing requires judgment.

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Powered by Beliefs

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Powered by Beliefs

Exceptionally talented professional firms are distinguished not by what they do, but what they believe.  Their work is unique because their beliefs are unique. They create dissimilar solutions because they have a dissimilar mindset ...

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