Propulsion
Agency positioning and the adjacent possible
April 5, 2014 | By Tim Williams
Abstract geometrical background

When you think about the concept of positioning your firm, what comes to mind? A tag line you can put on your business card? A headline for you the home page of your website? A theme you can give to a new business presentation? While all of these thing …

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Propulsion
Agencies decoupled: threat or opportunity?
March 9, 2014 | By Tim Williams
RV (Reduced)

The latest iteration of the disintermediation of the agency industry is the unbundling of ideation from execution.  Or, in client-speak, “decoupling.”  When a marketer hires TBWA/Chiat/Day for creative development and Tag Worldwide for production and d …

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Propulsion
The disappearing “agency of record”
February 23, 2014 | By Tim Williams
Full Service

Are you “Agency of Record” for most of your clients?  Some of your clients?  Any of your clients?  You might have answered this question differently a few years ago, but today the vast majority of agencies today provide just a few types of service for …

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Propulsion
Does your firm need to reduce its organizational overhead?
January 27, 2014 | By Tim Williams
Organizational Complexity

Most businesses start out with a fairly simple business model.  As time goes on, they add new services and capabilities and extend out to new markets.  Some of this diversification is strategic and deliberate, but most of the time companies start spraw …

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Propulsion
Are you living your strategy?
January 8, 2014 | By Tim Williams
Untitled

Countless agencies confuse having a philosophy with having a positioning.  A positioning is a strategy, not a tag line.  An effective positioning strategy clearly defines: What you sell (your product) ————————————— Where you p …

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