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Propulsion
How to Craft a More Interesting Agency Story
September 7, 2014 | By Tim Williams
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Since every agency on the planet is now apparently in the business of “brand storytelling,” perhaps it’s time for agencies to spend some time making their own stories more interesting and compelling.  Storytelling has catapulted onto the business stage …

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How marketing firms are experimenting with IP
August 10, 2014 | By Tim Williams
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To help secure a successful future for your firm, consider where you fall on the innovation spectrum, inspired by the work of Clayton Christensen in The Innovator’s Dilemma. Overdeveloped Services < ———————————————– …

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No client ever buys a “wide range”
July 6, 2014 | By Tim Williams
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Imagine you’ve just received a notice from the IRS that they’re going to audit your most recent tax return. You’ve never been through an audit before, and because you’re in the habit of preparing your own tax returns, you decide it’s time to get some p …

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Why you should stop running your firm at maximum capacity
June 8, 2014 | By Tim Williams
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Has your billable time ever been scrutinized? If you work for an advertising agency or other type of professional services firm, chances are you have been subject to a battery of billable time evaluations, all designed to achieve one thing in the mind …

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Why your agency needs to think about structure
May 11, 2014 | By Tim Williams
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I once heard the ECD of one of America’s most respected agencies say, “If you get the structure right, everything else will take care of itself.”  The more I think about it, the more I think he’s right. Don’t think of structure as an organization chart …

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