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Propulsion
A mind map of the 2020 agency
May 27, 2015 | By Tim Williams
Foundations of 2020 Agency

It’s appropriate that in the new agency ecosystem that emphasizes best-in-class providers instead of traditional “full-service” firms, today’s clients have a set of world-class expectations of their agencies. Some of these needs are a 21st century vers …

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Propulsion
The redistribution of value in the agency business
May 10, 2015 | By Tim Williams
shutterstock_121881667

If there’s more money being spent in marketing than ever before, why is average agency income (and agency profit) declining?  Let’s count the ways: 1. Ad Tech For starters, there’s an entirely new class of advertising technology companies that didn’t e …

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Propulsion
Omni-Channel: Just Another Name for Full Service?
March 18, 2015 | By Tim Williams
Hungry TV - Small

When the term “omni-channel” first appeared in the pages of the business press, it was meant to describe how consumers move seamlessly among all retail environments, from physical to virtual. But soon ad agencies commandeered the expression, and now “o …

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Propulsion
Integration is a way of working, not a service offering
February 17, 2015 | By Tim Williams
Vector illustration of work place sound engineer's. Mixing console. Analog synthesizer

If every agency in America is a “full-service, integrated marketing communications firm” (like they say they are), why do clients chronically complain about the lack of integration from their agencies? Unfortunately, just because agencies have a long l …

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Propulsion
Is your new business strategy based on proximity or positioning?
January 16, 2015 | By Tim Williams
Print

What are the key criteria you use when looking for prospective clients? More importantly, what criteria are your key prospects using when they’re looking for you? All too often, agencies default to the same criteria almost all other (unfocused) agencie …

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