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Propulsion
Integration is a way of working, not a service offering
February 17, 2015 | By Tim Williams
Vector illustration of work place sound engineer's. Mixing console. Analog synthesizer

If every agency in America is a “full-service, integrated marketing communications firm” (like they say they are), why do clients chronically complain about the lack of integration from their agencies? Unfortunately, just because agencies have a long l …

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Propulsion
Is your new business strategy based on proximity or positioning?
January 16, 2015 | By Tim Williams
Print

What are the key criteria you use when looking for prospective clients? More importantly, what criteria are your key prospects using when they’re looking for you? All too often, agencies default to the same criteria almost all other (unfocused) agencie …

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Propulsion
The key indicators of your firm’s success
December 9, 2014 | By Tim Williams
Leading Indicators - Small

What exactly constitutes success in context of a professional services business like an advertising agency? Should success be defined exclusively in financial terms? Is it more about reputation and recognition? This topic actually produces some heated …

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Propulsion
The Outcomes Business
November 19, 2014 | By Tim Williams
Man Mowing Lawn

Answer this simple question: What is the value of three hours of your time spent on a client’s business? You can probably tell me what the cost of your time is (salary plus overhead), but assigning a value to the time is a much more subjective question …

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Propulsion
The irrational arguments against focus
October 6, 2014 | By Tim Williams
Moving Mountains

Despite decades of books and literature supporting the importance and value of a clear, well-defined focus, most business firms persist in trying to be a little bit of everything to everyone. These organizations not only lack an understanding of strate …

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