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Propulsion
Positive Deviants: Amplify Your Firm’s Strengths Instead of Fixing Weaknesses
August 4, 2015 | By Tim Williams
IGN Illustration-Positive Deviants SMALL

Strengths contribute everything; weaknesses contribute nothing. Such was the conclusion of the brilliant Peter Drucker after decades of consulting with some of the world’s best companies. Another equally brilliant Peter — Peter Block — deduced the sa …

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Propulsion
Going Where No Agency Has Gone Before
July 2, 2015 | By Tim Williams
pickaxe mountain, Mountain themed outdoors, map

There’s new money to be made in the agency business, but it lies in the white space of our business model – the unmet needs of today’s marketers. Unfortunately, most firms are too busy selling yesterday’s services to uncover and develop the solutions m …

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Propulsion
A mind map of the 2020 agency
May 27, 2015 | By Tim Williams
Foundations of 2020 Agency

It’s appropriate that in the new agency ecosystem that emphasizes best-in-class providers instead of traditional “full-service” firms, today’s clients have a set of world-class expectations of their agencies. Some of these needs are a 21st century vers …

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Propulsion
The redistribution of value in the agency business
May 10, 2015 | By Tim Williams
shutterstock_121881667

If there’s more money being spent in marketing than ever before, why is average agency income (and agency profit) declining?  Let’s count the ways: 1. Ad Tech For starters, there’s an entirely new class of advertising technology companies that didn’t e …

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Propulsion
Omni-Channel: Just Another Name for Full Service?
March 18, 2015 | By Tim Williams
Hungry TV - Small

When the term “omni-channel” first appeared in the pages of the business press, it was meant to describe how consumers move seamlessly among all retail environments, from physical to virtual. But soon ad agencies commandeered the expression, and now “o …

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