Propulsion
No client ever buys a “wide range”
July 6, 2014 | By Tim Williams
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Imagine you’ve just received a notice from the IRS that they’re going to audit your most recent tax return. You’ve never been through an audit before, and because you’re in the habit of preparing your own tax returns, you decide it’s time to get some p …

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Propulsion
Why you should stop running your firm at maximum capacity
June 8, 2014 | By Tim Williams
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Has your billable time ever been scrutinized? If you work for an advertising agency or other type of professional services firm, chances are you have been subject to a battery of billable time evaluations, all designed to achieve one thing in the mind …

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Propulsion
Why your agency needs to think about structure
May 11, 2014 | By Tim Williams
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I once heard the ECD of one of America’s most respected agencies say, “If you get the structure right, everything else will take care of itself.”  The more I think about it, the more I think he’s right. Don’t think of structure as an organization chart …

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Propulsion
A better way to prospect
April 20, 2014 | By Tim Williams
Client Selection, Brain

Does this look like a familiar list of criteria for new business prospects? Do we see good revenue potential? Do they have a history of being a good client? Do we feel passionate about this brand or category? Do we think we can do good work for this cl …

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Propulsion
Agency positioning and the adjacent possible
April 5, 2014 | By Tim Williams
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When you think about the concept of positioning your firm, what comes to mind? A tag line you can put on your business card? A headline for you the home page of your website? A theme you can give to a new business presentation? While all of these thing …

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