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Propulsion
The key indicators of your firm’s success
December 9, 2014 | By Tim Williams
Leading Indicators - Small

What exactly constitutes success in context of a professional services business like an advertising agency? Should success be defined exclusively in financial terms? Is it more about reputation and recognition? This topic actually produces some heated …

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Propulsion
The Outcomes Business
November 19, 2014 | By Tim Williams
Man Mowing Lawn

Answer this simple question: What is the value of three hours of your time spent on a client’s business? You can probably tell me what the cost of your time is (salary plus overhead), but assigning a value to the time is a much more subjective question …

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Propulsion
The irrational arguments against focus
October 6, 2014 | By Tim Williams
Moving Mountains

Despite decades of books and literature supporting the importance and value of a clear, well-defined focus, most business firms persist in trying to be a little bit of everything to everyone. These organizations not only lack an understanding of strate …

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Propulsion
How to Craft a More Interesting Agency Story
September 7, 2014 | By Tim Williams
Vector illustration of golden feather on black

Since every agency on the planet is now apparently in the business of “brand storytelling,” perhaps it’s time for agencies to spend some time making their own stories more interesting and compelling.  Storytelling has catapulted onto the business stage …

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Propulsion
How marketing firms are experimenting with IP
August 10, 2014 | By Tim Williams
Swing

To help secure a successful future for your firm, consider where you fall on the innovation spectrum, inspired by the work of Clayton Christensen in The Innovator’s Dilemma. Overdeveloped Services < ———————————————– …

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