Ignition on-demand
A collection of pre-produced online workshops
that are ready when you are
Transform your pricing and profits
Trade Your Rate Card for a Pricing Stack
The agencies leading the way in the development of more profitable revenue models have traded their schedule of hourly rates for a “pricing stack” — an array of revenue-generating pricing strategies designed to capture the value they create rather than the costs they incur.
Your pricing stack can include many of the same modern pricing methodologies employed by your clients — dynamic pricing, two-part pricing, subscriptions to packages of services, bundled pricing, tiered pricing, per-use pricing, and even new pricing strategies like use now, pay later. Think of this as “value engineering,” a proactive approach to developing a pricing platform for your firm.
In this webinar, showcasing leading-edge examples of new pricing methodologies used by agencies and other professional firms, Ignition’s Tim Williams demonstrates how you and your firm can benefit from injecting innovation and diversity into the way you price your services.
Workshop Length: 43 minutes
Price: $149
Creating New Revenue Streams for your Agency
Would you like to earn money while you sleep? Most of your clients do. While most product and service companies have diverse ways of generating revenues, agencies and other professional firms generally don’t make money unless they’re recording hours on a timesheet.
But it doesn’t have to be this way. An emerging crop of innovative firms across the globe are successfully cultivating new revenue streams, diversifying their sources of income, and yes, even making money while they sleep.
By thinking less like an incumbent and more like a start up, you can break the cycle of decreasing margins from an increasingly commoditized offering. It’s time to invest in some R&D – not only as a means of evolving your competencies, but for the purpose of developing your own intellectual property and reimagining how your service offerings can be presented in more valuable ways. Agencies can and must apply the same creativity to revenue generation as they do in solving client business problems. This engaging online workshop will show you how.
Why You Should Always Provide Options
When pricing services, most major marketers offer options -- different prices for different versions of the product. This powerful approach can and should be adopted by professional services firms as well. Instead of giving your client a "yes or no" decision, you're providing a choice of "yes's." This presentation by Ignition's Tim Williams will show how.
Workshop Length: 27 minutes
Price: $149
Transform your business strategy
You Have a Strategic Plan, But You Might Not Have a Strategy
If you have a hard-working team that seems to be working harder and harder by the day, it’s likely because you don’t have a hard-working business strategy. In today’s overworked culture, we unfortunately assume that more success will always require more time at work. More meetings, more emails, more “team collaboration.” But consider that the very purpose of a business strategy is to make it easier to produce the business results we seek.
Join Tim Williams, as he explores the 10 touchstones that represent the litmus test for an effective business and marketing strategy for your firm. Tim will show that strategy isn't about making plans; it's about making choices. By making conscious trade-offs, you create and sustain your firm's competitive advantage.
Webinar Length: 56 minutes
Price $149
Four Questions That Define Your Agency’s Positioning Strategy
In this engaging webinar, we explore the four “load-bearing walls” that define an agency’s positioning strategy:
What are our core competencies -- the areas in which we are best in class?
Who do we know best in terms of categories, audiences, or brands?
Way we can add value through our methods or approaches.
Why are we in business in the first place? What is our purpose?
We’ll show how a deep exploration of these four foundational areas can enable your firm to present itself as a unique, powerful solution to important business problems. In the process, you’ll learn:
How to go deep to uniquely define what you really sell and what your clients really buy
How to accentuate the things that already make your firm different
How to give prospects a reason to travel a thousand miles or more to do business with you
By working on becoming not just better, but different, you’ll be able to stop constantly chasing business and have more business start chasing you.
Webinar Length:
Price $149
How to Live Your Positioning Strategy
You’ve made the all-important decision about positioning. Now comes the really hard part: aligning your positioning with your practices. Through your practices, you bring your agency brand to life. Your purpose, principles, and positioning point the way to your destination. But your practices are how you get there. When it comes to aligning your practices with your positioning, consistency is the key.
In this intensive workshop Tim Williams shows how your firm can bring its strategy to life in virtually every important aspect of the organization. Using examples from around the world, we explore how to “operationalize” your firm’s positioning strategy in all your major business practices.
Price $149