Improve your profitability by transforming your revenue model

Make modern pricing a core competency in your firm

Pricing
Strategy

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Progressive Pricing Strategies
for Professional Service Firms

Ignition offers professional development courses that help agencies and other professional service firms get paid for the value they create rather than the hours they work. 

Most agency executives accept the idea that clients don’t really buy their “time,” but struggle with how to charge in any other way. When you set the hourly billing model aside and apply creative thinking to the question of agency compensation, a whole host of innovative pricing solutions come to light.

Using examples from around the world, Ignition’s online and on demand workshops explore models that transcend the suboptimal cost-based model and instead align the economic interests of the client with the interests of the agency.  Ignition’s offerings are designed to provide your firm with a better understanding of:

  • How to price individual services based on value instead of cost

  • Why you should charge different prices for different clients at different times

  • The importance of separating the value of ideation and execution

  • The power of pricing options

  • The key factors to consider when setting a value-based price

  • Why good and bad ideas shouldn’t have the same value

  • How to create new sources of agency revenue, including developing your own intellectual capital

  • And much more

Online Workshops

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Getting Paid for Value Instead of Time

An exploration of innovative new compensation approaches that align the interests of both agency and client and create more profitable client relationships.


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How Agencies Can Develop New Revenue Streams

How agencies can move beyond the service business mentality of the last half-century and provide new forms of value for their clients.


Changing the Compensation Dialogue

How to have the right conversation about agency compensation.


Activating New Pricing Strategies in Your Firm

Many agencies are now convinced that it's time to bury the billable hour and adopt more progressive pricing practices, but aren't sure how to bring this transformation to life inside their organizations.  

On Demand Webinars

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Trade Your Rate Card for a Pricing Stack

In this thought-provoking webinar, Ignition's Tim Williams demonstrates how you and your firm can benefit from injecting innovation and diversity into the way you price your services.


Better Pricing as an Agency Strategic Imperative

This in-depth presentation by Ignition’s Tim Williams explores in detail how agencies can join the pricing revolution and start capturing the true value they create for their clients.


Why You Should Always Provide Pricing Options

When pricing services, most major marketers offer options -- different prices for different versions of the product. This powerful approach can and should be adopted by professional services firms as well. Instead of giving your client a "yes or no" decision, you're providing a choice of "yes's."

See Ignition in Action

 

Ignition Talks Pricing

 

What People Are Saying

 

"Our engagement with Ignition has helped us to refine our value proposition, define and diversify our pricing models, and enhance our negotiation skills. Our teams have found the work enlightening and are now able to think about pricing based on ouputs and outcomes instead of inputs. Our collaboration with Ignition has help us apply and embed the principles and achieve a diversified pricing portfolio in our organization alongside an executable pricing strategy."  

Raj Dadra, Global CFO, VCCP


"Never in my wildest dreams did I think a pricing workshop would inspire me so! The creativity behind the approach only validates and amplifies our innovative spirit. Can't wait to put it into action!"

Jennifer Putnam, Chief Creative Officer, Allen & Gerritsen, Boston


 

“Ignition’s presentation on value-based pricing is the most exciting workshop we’ve attended in recent years. It’s especially relevant as we continue to refine and evolve our agency model to showcase the value we create for our clients.”

Richard Tan, CFO/Partner FIG

"I can't say enough positive things about how Ignition has helped WPP agencies identify their positioning and pricing challenges.  He brings the challenges into focus with thoughtful real-world examples that show the need for improvement and change.  Tim's presentations inspire our creative leaders, strategists, agency management and finance people to adopt better business practices.   He finds the perfect balance between extolling the theoretical opportunities that can make our agencies better and the practical change-management workshops that helps an agency make the cultural changes required to better price their services based on what they are worth." 

Rick Brook, EVP, Global Client Operations, WPP


“Tim Williams’ presentation about transformative pricing strategies at our recent global conference was the highest rated of the entire event. 96% of attendees rated it “excellent,” which is the highest category. Our event team cannot remember any speaker at any conference scoring that well. Wow!”

Julian Boulding, President, TheNetworkOne (London)


 

“Our pricing transformation program has allowed us to better negotiate, push back on procurement, and change our language to focus on the value we’re bringing versus the cost of our services. We’re now focusing our conversations with new clients on our mutual goals and the shared value we can create.”

Martin Belanger, VP Finance, Vision7 International